There are several ways to do it.

Pick the approach that you like the most.

1. Percentage of your subscribers

Get 1% of the number of your subscribers. This is your price tag.

<aside> 📌 8000 subscribers x 1% = 80

Your price tag is around $60-$100

</aside>

Works best for newsletters with > 1000 followers.

2. Open Rate x CTR

Align your price with Cost-Per-Click benchmarks

<aside> 📌 5000 subscribers x 50% Open Rate x 5% CTR = 125 clicks

Your price tag is around $125-200

</aside>

3. Anything below $100

If this is your first time — don’t overcomplicate it.

Just name the price that is “too good to be true”. That is usually under $100 for most newsletters.

<aside> 📌 $25 for 1000 subscribers.

</aside>